Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Thessaloniki. Thessaloniki and Halkidiki are two markets. Halkidiki's beaches sell weekly summer stays to Balkan and European families, while Thessaloniki's peak is autumn with the International Fair and Film Festival. I price the coast by the week and the city by events.
For Thessaloniki or Halkidiki I separate the city from the coast, check the AMA status and decide who your guests really are: students and their parents, fair and festival visitors, or beach families driving down from the Balkans. I then build a full-year plan with clear targets for each month and each type of guest.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Thessaloniki.