Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Thessaloniki: Halkidiki beach season; Thessaloniki International Fair and Film Festival; Balkan road-trip travel; Student calendar. Guests I price for: Balkan and European families on weekly Halkidiki stays, city-breakers in Thessaloniki. Where I start: Weekly coastal pricing, city event premiums, and off-season floors.
Thessaloniki sells mostly through Airbnb and Booking.com. In PriceLabs or Wheelhouse I set weekly summer stays for Halkidiki and dated events for Thessaloniki, such as the September fair and the November Film Festival, aligning Airbnb and Booking.com so rates and rules match. That keeps the coast full in summer and the city earning through autumn and winter.
The service in general is described on my other ota optimization page; this page covers how I apply it in Thessaloniki.