An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Lexington: Keeneland spring and fall race meets and sales; Horse farm tours and the Kentucky Horse Park; University of Kentucky athletics and graduation; Bourbon Trail distilleries nearby. Guests I price for: Racing fans and horse-industry buyers on 2 to 5 night stays, UK fans and parents, and bourbon-trail couples. Where I start: Keeneland and Derby-week premiums, game-weekend pricing, and sales-week rates for horse-industry buyers.
On Airbnb, Vrbo and Booking.com I run Lexington pricing in PriceLabs or Wheelhouse with Keeneland meet and sale dates loaded as custom events, Derby weekend as its own override and basketball home games added each season, so the tool reacts to the horse world and not only to the usual city patterns.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Lexington.