An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Lexington: Keeneland spring and fall race meets and sales; Horse farm tours and the Kentucky Horse Park; University of Kentucky athletics and graduation; Bourbon Trail distilleries nearby. Guests I price for: Racing fans and horse-industry buyers on 2 to 5 night stays, UK fans and parents, and bourbon-trail couples. Where I start: Keeneland and Derby-week premiums, game-weekend pricing, and sales-week rates for horse-industry buyers.
On Airbnb, Vrbo and Booking.com I run Lexington pricing in PriceLabs or Wheelhouse with Keeneland meet and sale dates loaded as custom events, Derby weekend as its own override and basketball home games added each season, so the tool reacts to the horse world and not only to the usual city patterns.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Lexington.