Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Mallorca, one to one, remotely and in Central European Time (UTC+1), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Mallorca, Spain, one to one, remotely and in Central European Time (UTC+1). In Mallorca, I price July to August as the peak and November to January as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Mallorca
1-on-1
Directly with Alaa, no account-manager layer
Central European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Mallorca: Summer beach and villa season; Cycling training camps in spring; German and British holiday calendars; Palma city breaks and sailing. Guests I price for: German, British and Scandinavian families on 7 to 14 night villa stays, cyclists in spring. Where I start: Weekly villa pricing with fixed turnover days, shoulder-season cycling demand, and ETV licence compliance.
Mallorca sells mostly through Airbnb, Booking.com, Vrbo and FeWo-direkt. For Mallorca hotels, my years in five-star chains help with balancing tour-operator contracts from Germany and the UK against direct bookings, pricing cycling packages for the spring, and choosing a comp set by resort area rather than for the island as a whole.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Mallorca.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Mallorca is a villa island with German, British and Scandinavian families booking weeks in summer and cyclists filling spring. Villas usually turn over on fixed days. ETV licences are required, and Palma bans new tourist rentals in apartments. I price summer villa weeks and build the cycling shoulder.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Many coastal resorts close and flights thin. I keep Palma flats open for city breaks and Christmas markets, and quote villas only on longer stays at a protected winter floor.
Almond blossom and the first cycling camps arrive. I open shorter stays for riders and walkers in the Tramuntana and keep prices modest while the sea is still cold.
Cycling peaks with events such as the Mallorca 312, and the Palma boat show fills the city. I price those dates up and allow four to five night stays.
Families from northern Europe start their holidays before school calendars fully align. I move villas onto weekly stays and raise rates week by week towards July.
Every villa and beach flat is in demand. I hold the top of my range, keep fixed Saturday changeovers and refuse short gaps that cost a cleaning crew a full day.
Warm water and calmer beaches bring couples and riders back. I relax villas to five or seven nights and price the October school holidays from Germany as a small premium.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Run villas on weekly stays with fixed turnover days.
Price July and August as the top weeks.
Target cyclists in April and May with shorter stays and bike storage.
List on FeWo-direkt for German guests.
Keep ETV licence numbers visible.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Mallorca sells mostly through Airbnb, Booking.com, Vrbo and FeWo-direkt. February to March: Almond blossom and the first cycling camps arrive. I open shorter stays for riders and walkers in the Tramuntana and keep prices modest while the sea is still cold. For Google Hotel Ads optimization in Mallorca, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Mallorca: June to September, with July and August the highest, and a cycling shoulder in April to May. September to October: Warm water and calmer beaches bring couples and riders back. I relax villas to five or seven nights and price the October school holidays from Germany as a small premium. April to May: Cycling peaks with events such as the Mallorca 312, and the Palma boat show fills the city. I price those dates up and allow four to five night stays.
German, British and Scandinavian families on 7 to 14 night villa stays, cyclists in spring. Demand is driven by Summer beach and villa season and Cycling training camps in spring. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Mallorca.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Mallorca the property is in. Palma and Santa Catalina: City breaks, restaurants and the boat show keep Palma busy most of the year. I price licensed homes as urban premium stays and protect spring event dates. Pollensa and Alcudia and Soller and the Tramuntana get their own treatment.
Run villas on weekly stays with fixed turnover days. Next: target cyclists in April and May with shorter stays and bike storage. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Mallorca traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the listing is live on FeWo-direkt and priced in the same way as on Airbnb and Vrbo, as German families still book a large share of Mallorca villas there.
For Google Hotel Ads optimization in Mallorca, this is how I would approach it. For Mallorca hotels, my years in five-star chains help with balancing tour-operator contracts from Germany and the UK against direct bookings, pricing cycling packages for the spring, and choosing a comp set by resort area rather than for the island as a whole. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Mallorca and work remotely in Central European Time (UTC+1). Locally, that shows up in decisions like this: price July and August as the top weeks.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Mallorca I would start from September to October: Warm water and calmer beaches bring couples and riders back. I relax villas to five or seven nights and price the October school holidays from Germany as a small premium. To start, open the chat or email me with your property type and size in Mallorca.
Yes. Google Hotel Ads Expert in Mallorca is delivered remotely and scheduled in Central European Time (UTC+1), and 100+ properties in and around Mallorca have been optimized, including in areas such as Palma and Santa Catalina. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Mallorca.
Results depend on the property, the starting point and the season, so I do not promise a number. In Mallorca the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: target cyclists in April and May with shorter stays and bike storage. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Mallorca, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Mallorca, or read the general page for google hotel ads optimization.
If you also run properties outside Mallorca, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Mallorca and what you need. I reply in Central European Time, confirm the scope and the price, and start only when you say so.
