Win placement on Expedia Group, across Hotels.com and Orbitz too.I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit. I work with hotels, resorts and serviced apartments in Norman, one to one, remotely and in Central Time (UTC-6), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Expedia optimization for hotels for hotels, resorts and serviced apartments in Norman, United States, one to one, remotely and in Central Time (UTC-6). In Norman, I price Late August to November as the peak and December to February and July to mid-August as the quiet time, and I build the work around that calendar. Expedia optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Norman
1-on-1
Directly with Alaa, no account-manager layer
Central Time
Sessions scheduled in your local time
Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Norman: Oklahoma Sooners football at Gaylord Family Oklahoma Memorial Stadium; University of Oklahoma graduation and campus events; Lake Thunderbird recreation; Oklahoma City event spillover. Guests I price for: Sooners fans and alumni on game weekends, university families, and Oklahoma City event visitors. Where I start: Opponent-tiered game pricing, graduation premiums, and winter floors.
Norman sells mostly through Airbnb, Vrbo and Booking.com. Norman hotels depend on football weekends, graduation and university business, with Oklahoma City events adding overflow. With my five-star revenue background I help set game-day packages and restrictions, negotiate university and research park rates for weekdays, and build a comp set that reflects both the campus hotels and the I-35 corridor.
The service in general is described on my expedia optimization page; this page covers how I apply it in Norman.
Expedia scores completeness and quality. I bring the content score up, write room descriptions that sell and align facts with your other channels.
I order the gallery for the search card and the property page, and flag the shots that are losing you clicks.
Expedia rewards competitive, well-structured rates. I set rate plans, member-only pricing and promotions, and judge whether Accelerator or TravelAds earns its cost.
Guest scores and response behaviour affect placement. I set up review requests and responses, and fix the operational causes behind low scores.
On Expedia, Norman hotels pick up fans flying into Will Rogers World Airport for SEC games, university and research travellers booking through corporate tools and package buyers comparing bundle totals. I check how room types, parking and amenities appear across Expedia and Hotels.com, and aim member pricing at winter and July weekdays rather than at sold-out football Saturdays.
I begin by reviewing package eligibility and content for one SEC home weekend, since new visiting fan bases often arrive by air and book bundles.
Heat and a quiet campus make this the softest summer stretch, so I welcome single nights, lean on Lake Thunderbird visitors and quote weekly rates for interns and new staff.
Move-in weekend then football: I price each home Saturday from the opponent's travelling support, keep away weekends near base and keep watch for Thanksgiving week when the schedule ends at home.
The most valuable game-day location in town, so I sell Saturdays at strong rates with two-night stays and price weekdays for visiting parents and faculty instead of fans.
My full Norman calendar, areas, pricing moves and the mistakes I fix are on the revenue management consultant page for Norman.
Expedia sells your inventory across several brands, and most of them read the same Partner Central data. That is why I do the setup carefully once: a complete profile and a sound rate structure improve placement across the group, and the promotions you choose decide how much of that visibility you pay for.
A new Expedia listing
You have just connected Expedia and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Expedia.
Commission without much return
You pay Expedia commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Expedia and others were never finished, and nobody owns the standard.
Send me the Expedia listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Expedia: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Expedia account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Expedia and adjust what the numbers say to adjust.
I quote Expedia optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Expedia optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Expedia | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
For Expedia optimization for hotels in Norman, i optimize Expedia alongside your other channels and check parity, so added reach never creates a conflict. Norman sells mostly through Airbnb, Vrbo and Booking.com. Late August to November: Move-in weekend then football: I price each home Saturday from the opponent's travelling support, keep away weekends near base and keep watch for Thanksgiving week when the schedule ends at home.
Busiest in Norman: Oklahoma Sooners home football weekends in the autumn, plus graduation in May and the Women's College World Series in nearby Oklahoma City in June. June: The Women's College World Series runs in Oklahoma City, and I lift the full tournament window when the Sooners are playing, with shorter minimums because fans follow the bracket day by day. Late August to November: Move-in weekend then football: I price each home Saturday from the opponent's travelling support, keep away weekends near base and keep watch for Thanksgiving week when the schedule ends at home. For Expedia optimization for hotels, on Expedia, I line up promotions, rate plans and content with these windows so visibility peaks when demand does.
For Expedia optimization for hotels, i write content and photo order on Expedia for the guests who actually search for Norman. Sooners fans and alumni on game weekends, university families, and Oklahoma City event visitors. Demand is driven by University of Oklahoma graduation and campus events and Lake Thunderbird recreation.
Campus Corner and the university core: The most valuable game-day location in town, so I sell Saturdays at strong rates with two-night stays and price weekdays for visiting parents and faculty instead of fans. Downtown Norman and Main Street and East Norman near Lake Thunderbird get their own treatment. For Expedia optimization for hotels, i write location content, photos and amenity highlights on Expedia around the specific part of Norman the property is in.
For Expedia optimization for hotels, the first changes on Expedia are content completeness and the cover photo, because those decide whether a Norman traveler clicks. Lift the Women's College World Series dates in early June, especially when OU is in the field. Next: use 2-night minimums on game weekends and allow single nights in July.
How the City of Norman's short-term rental rules and local lodging tax are handled, because a missing registration or tax setting causes more trouble on busy weekends than any pricing error. For Expedia optimization for hotels, i check this on Expedia first, because it decides whether the listing is allowed to rank at all.
For Expedia optimization for hotels in Norman, this is how I would approach it. With my five-star revenue background I help set game-day packages and restrictions, negotiate university and research park rates for weekdays, and build a comp set that reflects both the campus hotels and the I-35 corridor. Norman hotels depend on football weekends, graduation and university business, with Oklahoma City events adding overflow. We start in the chat, and I confirm the scope and the price before any work begins.
For Expedia optimization for hotels, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Norman and work remotely in Central Time (UTC-6). Locally, that shows up in decisions like this: price the Medieval Fair and Norman Music Festival weekends in April for homes near Reaves Park and Main Street.
Expedia optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Expedia optimization for hotels is the same in every market, but the plan is not: in Norman I would start from March to May: Spring brings the Medieval Fair, the music festival, campus visits and commencement, so I price each of those weekends on its own and hold storm-season cancellation terms clearly in the listing. To start, open the chat or email me with your property type and size in Norman.
Yes. Expedia Optimization Expert for Hotels in Norman is delivered remotely and scheduled in Central Time (UTC-6), and 100+ properties in and around Norman have been optimized, including in areas such as Campus Corner and the university core. I implement it live on Zoom in your Expedia extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Norman.
Results depend on the property, the starting point and the season, so I do not promise a number. In Norman the first gains from Expedia optimization for hotels usually come from the change with the clearest local signal: use 2-night minimums on game weekends and allow single nights in July. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Norman, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Norman, or read the general page for expedia optimization.
If you also run properties outside Norman, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Norman and what you need. I reply in Central Time, confirm the scope and the price, and start only when you say so.
