Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Norman: Oklahoma Sooners football at Gaylord Family Oklahoma Memorial Stadium; University of Oklahoma graduation and campus events; Lake Thunderbird recreation; Oklahoma City event spillover. Guests I price for: Sooners fans and alumni on game weekends, university families, and Oklahoma City event visitors. Where I start: Opponent-tiered game pricing, graduation premiums, and winter floors.
Norman sells mostly through Airbnb, Vrbo and Booking.com. Norman hotels depend on football weekends, graduation and university business, with Oklahoma City events adding overflow. With my five-star revenue background I help set game-day packages and restrictions, negotiate university and research park rates for weekdays, and build a comp set that reflects both the campus hotels and the I-35 corridor.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Norman.