Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in São Paulo, one to one, remotely and in Brasília Time (UTC-3), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in São Paulo, Brazil, one to one, remotely and in Brasília Time (UTC-3). In São Paulo, and January and July as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around São Paulo
1-on-1
Directly with Alaa, no account-manager layer
Brasília Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in São Paulo: Corporate and conference travel; São Paulo Grand Prix; Fashion Week and Bienal; Stadium concerts. Guests I price for: Business travellers midweek and event visitors at weekends. Where I start: Corporate midweek rate cards and event premiums.
São Paulo sells mostly through Airbnb and Booking.com. With my five-star chain experience I help São Paulo hotels and serviced apartments negotiate corporate accounts, forecast the trade-fair weeks and fence weekend leisure packages away from weekday business rates, so concerts and races lift revenue without eroding the corporate base.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in São Paulo.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“São Paulo is Latin America's business capital. Weekdays are corporate, and weekends depend on events like the Grand Prix, Lollapalooza and big concerts. January and July are quieter as locals travel. The city is huge, so short travel times to business districts or event venues are often the deciding factor for guests and should be reflected in price. I keep weekend event pricing separate so corporate rates do not undersell concert and race weekends.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Paulistanos leave for the litoral and offices slow, so I lower floors, accept shorter stays and court tourists and relocating families on monthly terms.
Street Carnival now fills whole neighbourhoods and Lollapalooza takes over Interlagos, so I price those weekends as events and restore the corporate rate card the moment offices reopen.
Trade fairs at São Paulo Expo, Anhembi and Expo Center Norte fill weekdays, so I track the fair calendar and add a premium for any homes with easy access.
School holidays thin corporate travel, so I ease floors gently, open shorter leisure stays and keep a monthly offer ready for project workers.
This is the busiest business stretch, with Fashion Week, the Bienal in Ibirapuera and the Grand Prix at Interlagos in November. I hold weekday rates and lift event weeks.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Set weekday corporate rates.
Price the São Paulo Grand Prix and big concerts.
Offer monthly rates for relocations.
Price Jardins, Itaim and Pinheiros separately.
Lower January and July floors.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
São Paulo sells mostly through Airbnb and Booking.com. April to June: Trade fairs at São Paulo Expo, Anhembi and Expo Center Norte fill weekdays, so I track the fair calendar and add a premium for any homes with easy access. For Google Hotel Ads optimization in São Paulo, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in São Paulo: Business-travel weeks, Formula 1 in November, Carnival, and Lollapalooza Brazil in March. August to December: This is the busiest business stretch, with Fashion Week, the Bienal in Ibirapuera and the Grand Prix at Interlagos in November. I hold weekday rates and lift event weeks. February to March: Street Carnival now fills whole neighbourhoods and Lollapalooza takes over Interlagos, so I price those weekends as events and restore the corporate rate card the moment offices reopen.
Business travellers midweek and event visitors at weekends. Demand is driven by Corporate and conference travel and São Paulo Grand Prix. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for São Paulo.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of São Paulo the property is in. Vila Madalena: Bars, street art and live music keep weekends lively, so I price Friday and Saturday above weekdays and target visitors from other Brazilian cities. Brooklin and Berrini and Avenida Paulista and Consolação get their own treatment.
Set weekday corporate rates. Next: offer monthly rates for relocations. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a São Paulo traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. How Saturdays are priced in a business-heavy unit, because I often find them sitting empty or cheap on weekends when a stadium concert could fill them.
For Google Hotel Ads optimization in São Paulo, this is how I would approach it. With my five-star chain experience I help São Paulo hotels and serviced apartments negotiate corporate accounts, forecast the trade-fair weeks and fence weekend leisure packages away from weekday business rates, so concerts and races lift revenue without eroding the corporate base. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around São Paulo and work remotely in Brasília Time (UTC-3). Locally, that shows up in decisions like this: price the São Paulo Grand Prix and big concerts.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in São Paulo I would start from August to December: This is the busiest business stretch, with Fashion Week, the Bienal in Ibirapuera and the Grand Prix at Interlagos in November. I hold weekday rates and lift event weeks. To start, open the chat or email me with your property type and size in São Paulo.
Yes. Google Hotel Ads Expert in São Paulo is delivered remotely and scheduled in Brasília Time (UTC-3), and 100+ properties in and around São Paulo have been optimized, including in areas such as Vila Madalena. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in São Paulo.
Results depend on the property, the starting point and the season, so I do not promise a number. In São Paulo the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: offer monthly rates for relocations. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in São Paulo, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for São Paulo, or read the general page for google hotel ads optimization.
If you also run properties outside São Paulo, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in São Paulo and what you need. I reply in Brasília Time, confirm the scope and the price, and start only when you say so.
