An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Isle of Man: Isle of Man TT races; Manx Grand Prix and Classic TT; Finance and e-gaming business travel; Coastal walking. Guests I price for: Motorcycle racing fans booking TT fortnight a year ahead, and business travellers. Where I start: TT fortnight pricing and homestay scheme rules, plus steady business rates the rest of the year.
I set up the pricing tool with TT practice and race weeks, the Festival of Motorcycling and Tynwald Day as events, with full-stay rules during TT and short stays elsewhere. I also keep returning TT guests in mind, so their renewal is handled before the dates reach public sale.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Isle of Man.