Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Nantes: Les Machines de l'ile and the Grand Elephant; Le Voyage a Nantes summer art trail; La Baule Atlantic beaches; Guerande salt marshes. Guests I price for: families and culture-led travellers on 3 to 6 night stays between central Nantes and the coast at La Baule and Pornic. Where I start: a summer art-trail and beach peak, splitting demand between the city and the Atlantic coast, and French meuble de tourisme registration.
Nantes sells mostly through Airbnb, Booking.com, Vrbo and Abritel. My early career was spent in five-star hotels, so for Nantes hotels I look at the balance between business travel, conferences and summer leisure, set fences for festival weekends, and choose a comp set that separates city-centre properties from those near the station or the coast.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Nantes.