An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Texel: Wadden Sea UNESCO landscape; Beaches and cycling; Seal and bird watching; Ferry from Den Helder. Guests I price for: Dutch and German families on weekly stays and couples on weekend breaks. Where I start: School-holiday weekly pricing, ferry-linked weekend stays and municipal tourist tax.
I set up the pricing tool so summer weeks, autumn holidays and quiet months each follow their own rules, with weekend stays opening in the shoulder months and changeover days fixed in peak season, and the German autumn holiday weeks priced above ordinary October dates.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Texel.