Vrbo listing optimization is the work I do to make a property rank, convert and price correctly on Vrbo. I rewrite your headline and description for Vrbo's family and group guests, order photos to sell the whole home and tune rules and settings.
What I plan around in Thessaloniki: Halkidiki beach season; Thessaloniki International Fair and Film Festival; Balkan road-trip travel; Student calendar. Guests I price for: Balkan and European families on weekly Halkidiki stays, city-breakers in Thessaloniki. Where I start: Weekly coastal pricing, city event premiums, and off-season floors.
Thessaloniki sells mostly through Airbnb and Booking.com. In PriceLabs or Wheelhouse I set weekly summer stays for Halkidiki and dated events for Thessaloniki, such as the September fair and the November Film Festival, aligning Airbnb and Booking.com so rates and rules match. That keeps the coast full in summer and the city earning through autumn and winter.
The service in general is described on my vrbo listing optimization page; this page covers how I apply it in Thessaloniki.