Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Berchtesgaden: Königssee boat trips; Kehlsteinhaus and Obersalzberg history; Berchtesgaden National Park hiking; Salzburg day trips across the border. Guests I price for: German and international families on 3 to 7 night stays and history tourists. Where I start: Summer premiums, Christmas pricing and local Kurtaxe.
Berchtesgaden sells mostly through Booking.com, Airbnb and Vrbo. For hotels and guesthouses in the valley I work on summer stay controls, Christmas packages, the balance between coach groups and independent guests, and how to fill the gaps in April and November, drawing on my years running revenue in five-star chain hotels.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Berchtesgaden.