Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Santorini: Caldera views in Oia, Fira, Imerovigli and Firostefani; Honeymoon and wedding travel; Cruise calls into the old port; Wineries and volcanic beaches at Kamari and Perissa. Guests I price for: Honeymooners and couples on 3 to 5 night stays, plus cruise and island-hopping visitors. Where I start: Caldera-view premiums, long shoulder seasons, honeymoon packages, and Greek registration and climate fee rules.
Santorini sells mostly through Booking.com, Airbnb, Expedia and luxury agencies. For Santorini cave hotels and suites I work on room-type pricing by view, the mix of direct, OTA and luxury agency business, wedding blocks and the length of the season, using my experience running revenue for five-star chain hotels where view categories drive rate.
The service in general is described on my expedia optimization page; this page covers how I apply it in Santorini.