Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Seville: Semana Santa; Feria de Abril; Spring and autumn city breaks; Flamenco and cultural tourism. Guests I price for: European and North American couples on 2 to 4 night stays in Santa Cruz, Triana and the Centro. Where I start: Feria and Holy Week premiums with minimum stays, summer floors, and licensed-flat positioning.
Seville sells mostly through Airbnb, Booking.com and Vrbo. For Seville hotels, my five-star chain experience helps with the rate strategy for Holy Week and the Feria, balancing coach groups and cruise excursions against independent guests, and building summer packages that keep occupancy without teaching guests to expect bargains.
The service in general is described on my expedia optimization page; this page covers how I apply it in Seville.