Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Lanzarote: Year-round winter-sun demand from the UK, Germany and Ireland; Kitesurfing and windsurfing at Corralejo and Sotavento; Timanfaya and César Manrique sights; Family resort areas in Playa Blanca and Costa Teguise. Guests I price for: Northern European couples and families on 7 to 14 night stays, plus remote workers on monthly stays. Where I start: Winter-sun premiums, school-holiday weeks and Canary Islands holiday rental registration.
Lanzarote sells mostly through Booking.com, Airbnb, Vrbo and tour operators. For hotels and aparthotels on these two islands I work on tour operator allotments and release dates, the winter long-stay mix, all-inclusive and half-board pricing, and summer demand from mainland Spain, using my years running revenue in five-star chain hotels where operator business shaped the whole year.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Lanzarote.