Vrbo listing optimization is the work I do to make a property rank, convert and price correctly on Vrbo. I rewrite your headline and description for Vrbo's family and group guests, order photos to sell the whole home and tune rules and settings.
What I plan around in Lanzarote: Year-round winter-sun demand from the UK, Germany and Ireland; Kitesurfing and windsurfing at Corralejo and Sotavento; Timanfaya and César Manrique sights; Family resort areas in Playa Blanca and Costa Teguise. Guests I price for: Northern European couples and families on 7 to 14 night stays, plus remote workers on monthly stays. Where I start: Winter-sun premiums, school-holiday weeks and Canary Islands holiday rental registration.
Lanzarote sells mostly through Booking.com, Airbnb, Vrbo and tour operators. I set up the pricing tool so the winter peaks sit above the base, length-of-stay discounts follow a controlled ladder that never touches Christmas or half-term, Spanish summer holidays get their own lift, and Ironman week and the summer wind season appear as events for the homes they affect.
The service in general is described on my vrbo listing optimization page; this page covers how I apply it in Lanzarote.