An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Westport: Westport town and the Great Western Greenway; Croagh Patrick; Achill Island; Irish domestic holidays. Guests I price for: Irish families and couples on 2 to 7 night stays and cyclists. Where I start: Summer and bank holiday premiums, weekly rates and short-term letting registration.
I set up the pricing tool so bank holidays and the pilgrimage weekend sit above the curve, summer weeks on Achill keep their changeover days, and weekend rates in the shoulder months adjust to demand from Dublin and the rest of Ireland.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Westport.